NASSCOM Gaming Forum Delivers Comprehensive ‘Indian Games Market Review’
The National Association of Software and Services Companies today released the ‘Indian Games Market Review’ report in an effort to provide a comprehensive overview of the Indian games industry. The findings, unveiled at the NASSCOM Gaming Developer Conference 2015 taking place in Pune, India at The Westin, offers a comprehensive assessment of the Indian games industry. The report provides an overview of the Indian media and entertainment industry and digital landscape, a roadmap to the history and evolution of the Indian games industry, an assessment of the Indian games market from consumer spending and demographic insights into the Indian gamer.
“The ‘Indian Games Market Review’ provides an overview of the Indian digital landscape from internet usage and mobile smartphones and tablets, to digital media and mobile advertising”, said R Chandrashekhar, President of NASSCOM. “NASSCOM interviewed the key players and conducted an extensive survey of the Indian developer and service provider ecosystem to provide a road map to start-ups, indies and investors”.
The Indian Games Market Review also provides insights into gaming consumers. Mobile gamers lead the market in India with a Smartphone install base estimated at 200 million by the end of 2015, that is estimated to grow by 100 million each year thereafter. Approximately 40 to 50 million people play games on their smartphones and older feature phones, with an annual growth rate of 40% to 50%. Mobile gaming revenues are currently estimated at $150 million across all revenue models.
The console market size is estimated at around 3 to 4 million console gamers, with 3 to 3.5 million of lifetime sales for all consoles including PlayStation 2 (2 million) and less than 100,000 units for PlayStation 4 and XBox One combined. The cyber cafe market is currently estimated at 3000 cafes in India with games, of which 1500 have 5 machines or more dedicated to games. It’s estimated that there are 250,000 active PC/MMO players, with popular games including Counterstrike, DOTA, League of Legends and World of Tanks.
On the content creation side, the Indian Games Market Review outlines a young industry that has changed dramatically in the last five years and now includes over 200 game development studios and service providers. The advent of self-publishing, investment and crowdfunding has led to a new breed of agile indie developers, whose focus is on mobile and PC social games. More than half of Indian Game Developers and Service Providers were established from 2012 onwards and the industry follows a lean structure, with 57% of companies having less than 10 employees and in 2014, 27% of all Indian Game Developers and Service Providers had revenues of above $1.6 million.
In terms of content creation, 75% of Indian developers are focused on building games for the global gaming market. 96% of developers work on mobile games, with 61% of those building free-to-play games. Among studios, arcade games are the most popular genre, followed by puzzle and racing releases.
For service providers, development, game art services and animation are the main sources of revenue. Currently most game developers and service providers in India are focused on the global market. Approximately 9% generate revenue from the domestic market, while foreign games dominate the app store rankings. With recent developments such as Apple and Google lowering the minimum price for apps and in-app purchases in India, the report expects more Indian companies to turn their focus towards the Indian market in the future.