Microsoft. today at E3 offered everyone who has yet to own an Xbox 360 or wants to update their existing console an irresistible new reason to jump in. Alongside the spectacular line-up of titles for its highly anticipated next Xbox entertainment system, Xbox One, Microsoft unveiled a fresh and exciting new design for Xbox 360. Shipping today to retailers across the U.K., Ireland, U.S., Canada and Australia, the new Xbox 360 will continue to roll out worldwide across all Xbox regions over the coming months, extending the life cycle and legacy of the celebrated console that has already sold 76 million units worldwide and has been the best-selling console in the U.S. for the past 28 months.
Sporting a sleek and stylish new design that resembles the Xbox One brand elements, the new Xbox 360 brings together a similar look and feel across the entire family of Xbox products. The new Xbox 360 appears stunning wherever it fits in the home and offers great performance. It is available in multiple value-packed editions for the same great prices as the existing console: £149.99 UK estimated retail price (ERP1) for the 4GB console, and £199.99 ERP1 for the 250GB edition.
“Xbox 360 offers unrivalled value — with more great games, an Xbox Live community with 48 million members, and a compelling line-up of apps, sports, movies, TV shows and music,” said Yusuf Mehdi, chief marketing and strategy officer, Interactive Entertainment Business, Microsoft. “We’ve taken all we have learned these past eight years and engineered a new Xbox 360 console that is elegant and accessible to anyone. There’s never been a better time to experience everything Xbox 360 has to offer.”
As a message of thanks to the millions of Xbox fans around the world for their passion and loyalty, Microsoft announced that every qualifying Xbox Live Gold member new or existing will receive, at no additional charge, two Xbox 360 games per month starting 1st July until 31st December 2013, including popular titles like “Halo 3” and “Assassin’s Creed II.” And to celebrate E3 in the month of June, Xbox Live Gold subscribers will have access to “Fable III” at no additional charge.3 In addition, for a limited time gamers can get a Day One 12-month Xbox Live Gold membership and play “Killer Instinct: Round One,” with the exclusive Shadow Jago character, on Xbox One. Players will also receive a commemorative Day One membership card.
Microsoft also showcased “Max: The Curse of Brotherhood,” a follow-up to the popular game “Max and the Magic Marker,” coming exclusively to Xbox 360 later this year. The game tells the story of a boy named Max who embarks on a journey to find his little brother, Felix, after a giant monster steals him away. With the power of Kinect, players will guide Max through a mystical blighted fantasy world, using powerful magical abilities to overcome puzzles and enemies and save Felix before it’s too late.
Fans of action games can wage war for their god as a brutal Caos warrior in “Ascend: Hand of Kul,” a Free-to-Play with Gold third-person action-RPG featuring innovative single and multiplayer gameplay. In addition, poker fans will be able to take their game to a whole new level with “World Series of Poker®: Full House Pro,” which lets players build their in-game bankrolls as they compete against opponents from around the world.
In its sixth year, Summer of Arcade continues to deliver the most anticipated, premier collection of the best downloadable games available on Xbox Live. Coming later this summer, fans will have access to fun, quality games including “Teenage Mutant Ninja Turtles™: Out of the Shadows” from Activision, “Flashback” by Ubisoft, “Brothers: A Tale of Two Sons” by 505 Games, and “Charlie Murder” from Microsoft Studios.
In addition to these exclusive premieres, Xbox 360 will continue to deliver a staggering line-up of the most anticipated games from the world’s best studios, including “Call of Duty®: Ghosts,” “Grand Theft Auto V,” “Battlefield 4™,” “FIFA 14,” “Madden NFL 25,” “Assassin’s Creed® IV: Black Flag,” “Watch Dogs™,” “Batman: Arkham Origins” and “Fable Anniversary.” The line-up reaffirms that Xbox 360 remains the best place to enjoy this generation’s must-have blockbusters.